On May 6th, 2025, as the spring breeze swept across the water towns of the Yangtze River Delta, the three-day 2025 China Shaoxing Keqiao International Textile Fabrics & Accessories Expo (Spring Edition) grandly kicked off at the Keqiao International Convention and Exhibition Center in Shaoxing, Zhejiang. Known as the “weather vane of the textile industry,” this prestigious event, with its massive 40,000-square-meter exhibition area, gathered high-quality textile enterprises from across China and around the globe. It not only served as a platform for domestic textile industry to showcase innovative achievements but also acted as a magnet attracting global attention, drawing numerous foreign buyers who traveled long distances to seek business opportunities in Keqiao’s vast textile ocean.
Inside the exhibition halls, crowds surged, and various fabrics unfolded like 画卷. From ultra-light spring and summer yarns as thin as cicada wings to crisp suit fabrics, from bright-colored children’s clothing fabrics to functional and stylish outdoor apparel materials, the 琳琅满目 displays dazzled visitors. The air was filled with a faint fragrance of fabrics, mixed with conversations in different languages—English, French, Bengali, Ethiopian, and Chinese intertwined, creating a unique “international business symphony.”
Maddie, a buyer from Ethiopia, was immediately drawn to the vibrant colors in the children’s clothing fabric section as soon as he entered the hall. He 穿梭 between booths, sometimes bending down to feel the texture of the fabrics, sometimes holding swatches up to the light to check transparency, and sometimes taking photos of favorite styles and booth information with his phone. Within half an hour, his swatch folder was filled with more than a dozen fabric samples, and a satisfied smile appeared on his face. “The children’s clothing fabrics here are amazing,” Maddie said in slightly broken Chinese mixed with English. “The softness and color fastness meet the needs of our country’s market, especially the printing technology for cartoon patterns, which is more exquisite than what I’ve seen in other countries.” What excited him even more was that the staff at each booth clearly stated that they had supporting factories behind them. “This means there won’t be a situation where ‘the samples look good but are out of stock.’ There’s sufficient inventory to ensure quick delivery after placing an order.” He immediately made appointments with three enterprises to visit their factories after the exhibition. “I want to see the production lines in person, confirm the quality stability, and then finalize new long-term cooperation orders.”
Among the crowd, Mr. Sai, a buyer from Bangladesh, appeared particularly familiar with the scene. Dressed in a well-fitted suit, he shook hands warmly with familiar booth managers and chatted about the latest fabric trends in fluent Chinese. “I’ve been doing foreign trade business in Keqiao for six years, and I’ve never missed the spring and autumn textile expos here every year,” Mr. Sai said with a smile, adding that Keqiao had long become his “second hometown.” He admitted that he initially chose Keqiao because it is the world’s largest textile industry cluster, “but I stayed because the fabrics here always surprise me.” In his view, the Keqiao Textile Expo is the best window to gain insight into global textile fabric trends. “Every year, I can see new technologies and designs here. For example, the recycled fiber fabrics and antibacterial functional fabrics that are popular this year are even ahead of predictions in international fashion magazines.” More importantly, Keqiao’s fabrics have always maintained the advantage of “excellent quality at reasonable prices.” “Fabrics of the same quality here have a 15%-20% lower procurement cost than in Europe, and there’s an extremely wide range of options, covering everything from low-end to high-end, which can meet the needs of our different customers.” Nowadays, Mr. Sai sells a large number of fabrics to garment factories in Bangladesh and neighboring countries through Keqiao’s supply chain, with annual transaction volume increasing year by year. “Keqiao is like my ‘business gas station’—every time I come here, I can find new growth points.”
In addition to Maddie and Mr. Sai, there were buyers from dozens of countries such as Turkey, India, and Vietnam in the exhibition halls. They either negotiated prices with enterprises, signed intention orders, or participated in the “Global Textile Trends Forum” held concurrently, sparking more cooperation opportunities through exchanges. According to preliminary statistics from the organizing committee, on the first day of the exhibition, the number of foreign buyers increased by nearly 30% year-on-year, with intended transaction volume exceeding 200 million US dollars.
As an “International Textile Capital,” Keqiao has long become a core hub of global textile trade with its complete industrial chain, strong production capacity, and continuously upgrading innovation capabilities. This spring textile expo is a microcosm of Keqiao’s display of strength to the world—it not only allows “Made in China” fabrics to go global but also enables global buyers to feel the vitality and sincerity of China’s textile industry here, making the connection between Keqiao and the world increasingly close and jointly weaving a cross-border textile business picture.
Post time: Jul-19-2025